Bachelor of Business Management (BBM) in Marketing will cater to those aspire to become professional global marketers and who
are interested in strategic marketing management, or in other aspects of marketing such as
market research, product development, brand management, integrated marketing communications
Marketing is considered as the heart and soul of commercial activity and in most profit
intended businesses. Due to its vast importance within the business world, the basic
objective of our degree program is to develop superior marketing professionals, instilled
with creativity and up-to-date thinking. The marketing degree will instill necessary skills
and competencies in our students that will enable them to work in any industry presently
An academic team with local and foreign exposure will deliver broader knowledge in marketing.
The people attached to the department will share their experiences with students by
delivering theoretical knowledge and engaging in field projects and sharing real-life case
You are required to obtain a minimum of 60 credits (half of your studies) within the core
subject area of Marketing, in order to graduate with a BBM in Marketing.
By the time you graduate, you will not only understand the theoretical aspects of
effective marketing, but will also possess a range of practical professional skills. Upon
completion of our degree program, you will be provided with work opportunities as
marketers in a multitude of related fields including retailing, advertising, branding,
consulting, marketing research, and international marketing.